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San Francisco, CA 94102
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Exhibition

Hallyu! The Korean Wave

Sep 27, 2024 – Jan 6, 2025
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Hambrecht Contemporary Gallery, Wilbur Foundation Gallery, Yang Yamazaki Pavilion

Discover why the world can’t get enough K-pop, Korean dramas, and kimbap. 

K-pop, K-drama, K-cinema, K-fashion, and K-beauty 

Step into the spectacular world of Korean dramas, music, film, TV, fashion, and beauty — from Netflix hits like “Squid Game” and the Academy Award-winning “Parasite” to chart-topping K-pop idols and influential designers — and discover how South Korea reinvented itself as a 21st-century pop culture phenomenon. Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world’s biggest, fastest-growing contemporary cultural wave from Asia. 

Journey to Future Seoul: Essential K-pop Listening

Tune into the heart of Hallyu with our playlist of K-pop favorites, created in partnership with fans at SarangHello, the Bay Area’s original K-pop store.

 

View Gallery
10 Photos
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Saekdong by Darcygom, 2020. Photo: Jihoon Jung, courtesy Darcygom.
Aespa "Next Level" MV, 2021. © SM Entertainment.
"Squid Game," 2021. © Netflix. All rights reserved.
Peony Gown by Miss Sohee, 2020. Photo: Daniel Sachon.
Panorama of Gangnam City at night, Seoul, South Korea (detail), 2020. Getty Images: Mlenny.
"Parasite," 2019. © CJ Entertainment.
Ji Won Choi x Adidas. Courtesy Adidas.
What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham, 2015. © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An.
Moon Jar Dress, Blue by Minju Kim, 2021. © Minju Kim. Photo: Sangmi An. Model: Leehyun Kim.
"Minari" poster, 2020. Courtesy of A24 Productions.
Saekdong by Darcygom, 2020. Photo: Jihoon Jung, courtesy Darcygom.
Aespa "Next Level" MV, 2021. © SM Entertainment.
"Squid Game," 2021. © Netflix. All rights reserved.
Peony Gown by Miss Sohee, 2020. Photo: Daniel Sachon.
Panorama of Gangnam City at night, Seoul, South Korea (detail), 2020. Getty Images: Mlenny.
"Parasite," 2019. © CJ Entertainment.
Ji Won Choi x Adidas. Courtesy Adidas.
What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham, 2015. © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An.
Moon Jar Dress, Blue by Minju Kim, 2021. © Minju Kim. Photo: Sangmi An. Model: Leehyun Kim.
"Minari" poster, 2020. Courtesy of A24 Productions.

Top image: Still from “Squid Game,” © 2021 Netflix. All Rights Reserved; Aespa “Next Level” MV, 2021 © SM Entertainment; Saekdong by Darcygom, photo Jihoon Jung, courtesy Darcygom

Organizers & Sponsors

Hallyu! The Korean Wave is organized by the Victoria and Albert Museum and the Asian Art Museum of San Francisco. Presentation is made possible with the generous support of the E. Rhodes and Leona B. Carpenter Foundation, CJ ENM, Google.org, John S. Osterweis, and Salle E. Yoo and Jeffrey P. Gray. Additional support is provided by the National Museum of Korea, ParksKitchen, the San Francisco Chronicle, and Heayoon Woo and David Lee. 

 

Sustained support generously provided by the Akiko Yamazaki and Jerry Yang Endowment Fund for Exhibitions. 

Created by the V&A – touring the world