Coming Soon: Hallyu! The Korean Wave - Exhibitions

K-pop, K-drama, K-cinema, K-fashion, and K-beauty

Step into the spectacular world of Korean dramas, music, film, TV, fashion, and beauty — from Netflix hits like “Squid Game” and the Academy Award-winning “Parasite” to chart-topping K-pop idols and influential designers — and discover how South Korea reinvented itself as a 21st-century pop culture phenomenon. Created by the V&A and touring the world, Hallyu! The Korean Wave includes nearly 200 objects and artworks that illustrate the limitless flow of creativity powering the world’s biggest, fastest-growing contemporary cultural wave from Asia.

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10 Photos

Saekdong by Darcygom, 2020. Photo: Jihoon Jung, courtesy Darcygom.

Aespa "Next Level" MV, 2021. © SM Entertainment.

Peony Gown by Miss Sohee, 2020. Photo: Daniel Sachon.

Panorama of Gangnam City at night, Seoul, South Korea (detail), 2020. Getty Images: Mlenny.

"Parasite," 2019. © CJ Entertainment.

Ji Won Choi x Adidas. Courtesy Adidas.

What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham, 2015. © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An.

Moon Jar Dress, Blue by Minju Kim, 2021. © Minju Kim. Photo: Sangmi An. Model: Leehyun Kim.

"Minari" poster, 2020. Courtesy of A24 Productions.

Saekdong by Darcygom, 2020. Photo: Jihoon Jung, courtesy Darcygom.

Aespa "Next Level" MV, 2021. © SM Entertainment.

Peony Gown by Miss Sohee, 2020. Photo: Daniel Sachon.

Panorama of Gangnam City at night, Seoul, South Korea (detail), 2020. Getty Images: Mlenny.

Ji Won Choi x Adidas. Courtesy Adidas.

What you see is the unseen / Chandeliers for Five Cities by Kyungah Ham, 2015. © Kyungah Ham. Courtesy of the artist and Kukje Gallery. Photo: Chunho An.

"Minari" poster, 2020. Courtesy of A24 Productions.

Journey to Future Seoul: Essential K-pop Listening

Tune into the heart of Hallyu with our playlist of K-pop favorites, created in partnership with fans at SarangHello, the Bay Area’s original K-pop store.

Organizers & Sponsors

Hallyu! The Korean Wave is organized by the Victoria and Albert Museum and the Asian Art Museum of San Francisco. Presentation is made possible with the generous support of the E. Rhodes and Leona B. Carpenter Foundation, CJ ENM, Google.org, John S. Osterweis, and Salle E. Yoo and Jeffrey P. Gray. Additional support is provided by ParksKitchen and the San Francisco Chronicle.

Sustained support generously provided by the Akiko Yamazaki and Jerry Yang Endowment Fund for Exhibitions.

Created by the V&A – touring the world